| |
Welcome to Bluezone
Bluetooth advertising with Bluetooth marketing is a local wireless distribution or Proximity push of advertising content associated with a particular place or product . Information can be received by individuals in that location or near the specific item who wish to receive them and have the necessary equipment to do so.
Customers who have Bluetooth on their mobile phones received a message asking if they would like to be sent offers from the agency. If they accepted, they were sent text, pictures and video.
How does it work?
BlueZone transmits digital content via Bluetooth? to your customer’s mobile phone, providing of course they wish to accept the transfer.
Within a specified area (1m2 - unlimited) BlueZone automatically recognises all compatible mobile phones and immediately sends out an enquiry. Once acceptance has been granted your customer’s mobile will start to download the content - fast, free of charge and unobtrusively.
The interactive nature and multimedia versatility of BlueZone establishes a strong emotional bond with your product, increasing brand recognition and at the same time your profit.
Advantage of BlueZone
No. 1 - Free advertising
Yes, free. Once you're setup there is no cost in actually sending bluetooth adverts out to potential customers. This is not a text message we are talking about here.
No. 2 - Attract new customers
Pretty obvious this one, but it needs to be emphasised. If you're on the high street this technology could seriously improve the number of new customers that come into your shop/bar/restaurant/business.
No. 3 - Improve existing customer loyalty
Another obvious reason, often overlooked. You could offer existing customers incentives and loyalty rewards automatically via bluetooth.
No. 4 - Beat the competition/improve market share
This is related to No. 2. A lot of the new customers you could attract may well have gone into your competitors shop. They may even be in there when they receive the bluetooth advert!
No. 5 - Ease of use
You can setup marketing campaigns over the Internet. You can set them up to start/stop at any time. No need for flyer printing or any other of the usual traditional marketing costs.
What could be simpler?
Still need convincing that Bluetooth Marketing is the way to go?
|
